PHAI Publishes Issue Briefs on Tobacco Industry’s Corporate Makeover

YEAR ONE – CORPORATE MAKEOVER

The Public Health Advocacy Institute, supported by the American Legacy Foundation, has completed a year of research on the tobacco industry’s attempted corporate makeover, and has created five issue briefs on the topic. A 60 minute Webinar was broadcast on May 11, 2009 and is archived HERE. They highlight various aspects of the tobacco industry’s use of corporate social responsibility rhetoric and tactics to attempt to rehabilitate its image and fend off tobacco control activism. These briefs each contain issues, the evidence and possible messages for State Tobacco Control Programs to use in their interventions and counter-marketing campaigns, and to generate support for future interventions. The issue briefs can be used effectively to denormalize the tobacco companies and better understand the motives behind their corporate makeover attempts.

Download Webinar Archive (approximately 1 hour – requires Windows Media Player)

Issue Brief Topics:

All briefs are in PDF format.

webinar

Mark Gottlieb

Mark Gottlieb joined the staff of the Public Health Advocacy Institute in 1993 after graduating from Northeastern University School of Law. His efforts have focused on researching tobacco litigation as a public health strategy as director of the Tobacco Products Liability Project, reducing the harm caused by secondhand tobacco smoke through a variety of legal and policy approaches, fostering scholarship using tobacco industry documents, and, more recently, examining legal and policy approaches to address obesity. He is the Executive Director of the Institute and lives in Cambridge, MA with his wife and three children.

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PHAI Publishes Issue Briefs on Tobacco Industry’s Corporate Makeover

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Mark Gottlieb