Author: Mark Gottlieb

Mark Gottlieb joined the staff of the Public Health Advocacy Institute in 1993 after graduating from Northeastern University School of Law. His efforts have focused on researching tobacco litigation as a public health strategy as director of the Tobacco Products Liability Project, reducing the harm caused by secondhand tobacco smoke through a variety of legal and policy approaches, fostering scholarship using tobacco industry documents, and, more recently, examining legal and policy approaches to address obesity. He is the Executive Director of the Institute and lives in Cambridge, MA with his wife and three children.

PHAI Publishes Legal Issue Brief on Digital Viral Food Marketing to Kids

Food companies used viral digital marketing tactics, such as “tell-a-friend” web campaigns, to induce children to share e-mail addresses of their friends and spread brand advertising of unhealthy foods among their peers.  Even very young children are targeted by these campaigns, which may be considered unfair and deceptive and in violation of state consumer protection laws. […]

PHAI’s Daynard Maps Bold Endgame for Smoking in United States in NY Times Op-Ed

The Public Health Advocacy Institute at Northeastern University School of Law and its President, Dick Daynard have long sought to make an impact on public health and policy by thinking outside the box. In an op-ed piece published in today’s New York Times, Daynard looks at an endgame for cigarette-caused addiction, disease and death in […]

Pepsi’s “Live for Now” campaign is the Joe Camel of soda marketing to youth

[Adapted from Richard A. Daynard’s presentation to the 2013 Annual Meeting of the Association of American Law Schools’ Agriculture and Food Law section, January 5, 2013.] Soda consumption is a major contributor to adolescent obesity.1 Fortunately, soda consumption has been declining recently,2 presumably as a result of adverse media attention and policy initiatives like the ban […]

PHAI project releases White paper and policy brief addressing occupational injuries and illnesses among low-wage workers

A new white paper quantifies the numbers and costs of occupational injuries and illnesses to the U.S. low-wage workforce, and a companion policy brief explains the findings’ importance to policymakers. White Paper: Numbers and Costs of Occupational Injury and Illness in Low-Wage Occupations Policy Brief: Mom’s off Work ‘Cause She Got Hurt: The Economic Impact of Workplace […]

PHAI’s Cara Wilking on updating children’s online privacy protection

It has been nearly 15 years since Congress enacted the Children’s Online Privacy Protection Act (COPPA).  In that time, marketing in a digital world has become ubiquitous and, often, indistinguishable from other content.  An essential part of this transformation of marketing involves providing a a surprisingly wide variety of information about the users to advertisers […]

US Court of Appeals for DC Circuit deals painful blow to FDA, public health and consumers

For Immediate Release Mark Gottlieb, executive director of the Public Health Advocacy Institute at Northeastern University School of Law in Boston states: “Today’s ruling leaves the FDA in a very difficult position as it seeks to execute the intent of Congress which specifically called for large graphic warnings on cigarette packs.  By this Court’s logic, […]

PHAI joins the Center for Digital Democracy and others in complaint to FTC over children’s websites’ “Tell-A-Friend” tactics

Today the Public Health Advocacy Institute at Northeastern University School of Law in Boston has joined a coalition of children’s, health, privacy and consumer advocacy organizations in a complaint to the U.S. Federal Trade Commission against several children’s websites for violations of the Children’s Online Privacy Protection Act (COPPA). The offending children’s websites use a […]

PHAI’s Friedman and Gottlieb Co-author: “Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?” in PLoS Medicine

PHAI senior staff attorney Lissy Friedman and executive director Mark Gottlieb collaborated with Lori Dorfman, Andrew Cheyne and Asiya Wadud of the Berkeley Media Studies Group to produce this article published today in PLoS Medicine. Soda companies’ PR campaigns are bad for health: Health advocates need to organize strong public health campaigns to educate the […]

Reynolds American Inc. in 2012: “Progress” in tobacco litigation is alleged five weeks after U.S. Supreme Court leaves the company with “massive liability…with no end in sight.”

By Edward L. Sweda, Jr. Three key issues were taken up at the 2012 Reynolds American Inc. (RAI) Annual Shareholders Meeting in Winston-Salem, North Carolina on May 3rd. First, the issue drawing the most public attention was the company’s dealings with groups representing farm workers who toil under dangerous conditions and provide the tobacco that […]