PHAI Attorney and Noted Univ of IL Economist Look at Applying Tobacco Taxation and Other Pricing Strategies to Reduce Obesity
Public health advocates concerned about the burgeoning obesity epidemic are examining tools that have been successfully employed to reduce tobacco consumption, including taxes. Research suggests that a significant tax on sugar-sweetened beverages could have the desired public health effect of reducing consumption of high-calorie and low-nutrition beverages. The food and beverage industry is prepared to challenge tax initiatives and many of the same legal policy issues seen in the tobacco control movement, including discounting, are likely to arise. Public health advocates may also want to consider applying other price-based strategies to sugar-sweetened beverages, such as proportional pricing requirements, to encourage decreased consumption.
